Case Studies

The Field House restaurant in Canton wanted to promote a special event they were having on a Saturday night (The Mayweather Fight). The Fieldhouse wanted to ensure the sports fans of Baltimore were aware that the fight was being shown at their sports themed restaurant in conjunction with Miller Lite and to make Baltimore aware that the Field House is perfect venue to wach sporting events.

Lightspeed received the Field house ads in jpeg files via email and had them loaded on to its LED billboards within seconds. Lightspeed promoted the event for three hours per day for two days using an effective geo-targeting plan that truncated its Baltimore route into three specific areas: Federal Hill, Fells Point and Canton. These venues were targeted for 20 minutes each hour with a series of rotating ads that promoted the event, branded the Field House as the place to wath the fight, and promoted Miller Lite as a sponsor. Lightspeed was able to penetrate the targeted market with a resorce no other advertsing medium has in the area...Mobile LED Billboards.

The result was a wildly successful event for the Field House. The restaurant was packed all night with a line of 150+ waiting to get in.

If you re interested in these types of results, please contact Ligtspeed today. 4110-244-6100

Saxon's Diamond Center wanted to reach beyond its local market, increase web traffic and promote a new high end diamond neckless it was offering called the Three Stone Diamond Marriage Symbol.

Lightspeed ran Saxon's Three Stone Diamond Marriage Symbol ad in the downtown Baltimore route. The ad was shown 7,200 times during the first month of a three month campaign. There were no set up fees and the ad ran live the day Saxon's provided their artwork.

The result: Saxon's web traffic increased 38%, and a large number of diamond necklesses were sold to commuters that work in downtown Baltimore and live in Harford County .

Case Studies

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